7th Gen
The laundry industry is inherently wasteful with liquid detergents containing 60 to 90% water, while 900 million jugs are discarded annually. This hypothetical line of laundry products from Seventh Generation eliminates these issues through plastic free, refillable packaging.

Scope
Logo Design
Sustainability
Packaging

Built around the concept of “lightening the load for the next seven generations,” each packaged item has a minimal footprint.

Materials
Frosted Glass | Sulapac | Neenah Folding Board

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Pan Am (Brand Strategy)