Pan Am
Pan Am once took us to 86 countries on all six major continents. Breaking barriers was at the core of the brand, and they sold tickets to the moon because that’s where they were going to take us next. With this project, I developed a value proposition driven multi-touchpoint brand strategy for a hypothetical relaunch of Pan Am.
Scope
Travel goods and tech
Travel concierge services
Bespoke premium air travel
Brand Promise
Pan Am promises to make you feel like family and to help you find your own adventures. Through a tiered pricing model, they will provide clients with travel itineraries that fit any budget in an effort to foster the adventurous spirit in every individual.
Reason to Believe
You call it the World, we call it home. As a leader of innovation in airline travel, Pan Am once took us to 86 countries on all major continents. Breaking barriers was at the core of the brand and with the same mentality, Pan Am will continue to empower people to get out and see the world.
Value Proposition
Pan Am delights travelers by building on a legacy of innovation and superior service to create premium travel experiences that go beyond the expected for any type of traveler.
Steep X Analysis
Consumer Archetypes
Positioning Matrices
10 Year Road Map
Pan Am Odyssey
